Juul Labs CEO Kevin Burns announced Wednesday that he is stepping down from the popular e-cigarette company amid growing concerns and criticism of vaping.
Burns will be replaced by K.C. Crosthwaite, who previously served as chief growth officer for major tobacco company Altria, which owns a 35% stake in Juul, according to The New York Times.
Crosthwaite, who also offered guidance as an observer on Juul Labs’ board of directors, said one of his main focuses will be on reducing underage use of e-cigarettes.
“I have long believed in a future where adult smokers overwhelmingly choose alternative products like JUUL,” he said in a statement. “Unfortunately, today that future is at risk due to unacceptable levels of youth usage and eroding public confidence in our industry.”
This is a developing story. Check back for updates.